SUN DEC 22, 2013: FarmVille
If you play Farmville or any other “social” game on Facebook, you may have noticed how difficult it’s become. On Tuesday December 17th 2013, Facebook initiated a number of “upgrades” that make gaming on Facebook nearly impossible.
Most gamers realized months ago that the main news feed is wrecked beyond repair. Gamers use news feed “filters” to only see the game or games they play. This allows them to more efficiently obtain rewards and help from those games. Whether you use the App Filter, Games Filter or the filter for a specific game, you are now basically at a loss.The post upgrade filters have no continuity. Meaning there is no chronological order. A 2 second old post may be below a 5 minute old post and several others scrambled. Gamers hunt for the newest posts and work back…That’s how we use the news feed.Also…The game posts have no relevance. We are now seeing 100 posts that show us what a friend has done or claimed. Gamers want to click on rewards and click to help friends…If we wanted to see what was already claimed we’d go to someone’s personal Time Line. But, we don’t for a reason. This is like playing cards and instead of being dealt a hand…You get a card that says someone got an Ace at the next table, yesterday.Using the Farmville ONLY news feed filter now…You will not only see other game posts but personal posts as well. Proving that Facebook has busted this option completely.Time will tell if Facebook plans on fixing this debacle. It seems like every move that make is against the “social” aspect of social media.We’ve all spent time building our friends lists in order to play and interact only to be “not seen” by up to 80% of them. Pages dedicating to informing and entertaining are being throttled and extorted out of existence SEE ARTICLE. If we send too many Friends Requests we get a suspension known as “facebook jail”. In fact facebook can shut down your account for any reason and you loose everything. Recently they have done just that.To make matters worse…Every time Facebook “upgrades” anything we run the risk of being disconnected from Friends. We can no longer collect or help friends who play the game. This usually corrects itself within 24-48 hours and we see only a few friends dis-connect. With the MEGA tweaks we’ve seen this week it’s even worse. Currently I should have connection to 4800 FV Players through my friends list. Thanks to Facebook I can only connect to 400…REALLY!The actions Facebook takes to conflict with the gaming aspect of it’s platform is baffling considering the revenue I generates.ZYNGA alone makes up anywhere from 12-15% of Facebook’s TOTAL revenue, from quarter to quarter, consistently since 2010.Zynga isn’t the only gaming company on Facebook…See the chart above for the total quarter to quarter revenue generated by social games.